2021第二屆中國B2B數字營銷創新峰會

大家一同探討如何從流量增長轉變為全生態增長，實現B2B營銷數字化轉型，促進企業數字增長。

后疫情時代，B2B企業紛紛開始采取措施領導營銷方式的創新。數字化時代也是新營銷時代，市場和銷售的關系被重新定義，企業內部組織結構數字化升級；數字營銷催生了大量新的市場機會，也給市場人帶來了新的挑戰。

新營銷時代，TO B市場人員如何成為數字營銷專家，利用技術和大數據提升傳播的效率？如何結合業務場景實現業務增長目的？本次峰會將圍繞B2B營銷數字化轉型、B2B企業用戶管理、B2B社交媒體營銷、B2B私域運營、 Martech、C2M、B2B電商等熱點話題，與大家一同探討如何從流量增長轉變為全生態增長，實現B2B營銷數字化轉型，促進企業數字增長。

熱點議題

B2B全渠道數字化營銷轉型實戰

構建L2C客戶旅程數字化管理

引流、營銷、獲客，B2B直播如何破浪前行？

B2B如何做私域流量運營

辯論賽：品牌和效果，哪一個對當今的數字化市場人更重要？

Martech助力B2B企業經營ABM

C2M助力TO B品牌營銷創新

圓桌討論：從流量增長轉變為全生態增長，B2B營銷如何實現數字化轉型

……

峰會時間：2021年11月29日-11月30日

大會地點：中國—上海

大會主辦方：上海希為ECV International

我們將提供

2天會議同聲傳譯設備

紙質會刊、APP電子語音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

更多本次峰會詳細內容，請登錄官方網站：

http://www.ecvinternational.com/B2BDigitalMarketingAndEcommerce/cn.html

聯系人: WesWei

電話：+86 21 8026 0707-803

郵箱：marketing@ecvinternational.com

關于ECV International

上海希為（ECV International）是亞洲領先的國際高端商業峰會及活動的主辦和承辦機構，擁有近 200位行業研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業、物聯網、新科技等行業。我們為超過半數的財富 2,000 強企業提供專業的商業會議及咨詢服務，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業機構及創新企業的決策人參加我們的會議和活動。我們的使命是通過提供專業服務幫助客戶抓住發展機遇、迎接挑戰、實現全球范圍內的可持續發展，進而影響行業格局，引領行業未來。

The Second China B2B Digital Marketing Innovation Summit 2021

In the post-epidemic era, B2B companies have begun taking steps to make innovation in marketing approaches. The digital era is also the new marketing era, the relationship between marketing and sales is being redefined and the internal organizational structure of companies is being digitally upgraded; digital marketing has given rise to a plethora of new market opportunities and new challenges for marketers.

In the new marketing era, how can TO B marketers become digital marketing experts and use technology and big data to improve the effectiveness of their communications? How to combine business scenarios for business growth purposes? The summit will focus on B2B marketing digital transformation, B2B enterprise customer management, B2B social media marketing, B2B private domain operations, Martech, C2M, B2B e-commerce and other hot topics, discussing about how to transform from traffic growth to full ecological growth, realize B2B marketing digital transformation and promote enterprise digital growth.

Hot Topics

B2B Omnichannel Digital Marketing Transformation

Building Digital Management of the L2C Customer Journey

How B2B Brands do Live Streaming for Traffic Referral, Marketing, and Customer Acquisition

How to do Private Domain Traffic Operations for B2B

Debate: Which is more Important to today's Digital Marketers, Branding or Results?

Martech Empowers B2B ABM

C2M Helps TO B Brands Innovate in Marketing

Panel Discussion: From Traffic Growth to Full Eco-growth, how B2B Marketing Realize Digital Transformation

Summit time: NOV.29-30, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation device for 2-day conference

Brochure, recording materials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/B2BDigitalMarketingAndEcommerce/

Contact Us:WesWei

Tel: +86 21 8026 0707-803

E-Mail: marketing@ecvinternational.com

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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