2021中國會員經濟與CRM創新峰會

【關鍵詞】會員經濟、CRM、數字化、客戶管理、私域流量、消費個性化、品牌會員

2021年中國率先進入疫情平穩期，同時消費者行為習慣出現了不可逆的新變化，線上化成為大勢所趨，消費兩級分化，圈層細分顯著，全渠道呈常態，私域生態的繁榮推動了會員經濟的發展。

在互聯網用戶增速放緩、平臺發展逐步成熟的背景下，公域流量紅利逐漸消失，品牌開始從“流量”思維向“留量”思維轉型，紛紛開啟私域流量池的建設。

消費者行為正在發生新一輪變化，展現出不同以往的新態勢，品牌如何更好地服務消費者，實現“以消費者為中心”提出了嶄新的考驗，如何建設并健全品牌的會員體系已成為當下各大品牌主及零售商將共同面對的一個問題。

會議熱點話題:

2021會員經濟與私域增長創新洞察

數字賦能消費新動力，重構消費者CRM體系

全域數字化賦能品牌會員新增長

會員存量時代的下沉市場新機遇

以消費者為導向，構建數字化會員運營平臺

私域流量的升級：用戶智能運營與客戶管理2.0

品牌如何打造以消費者個性化審美和消費偏好為主的會員運營模式

品牌會員的個性化定制服務與體驗創新

……

峰會時間：2021年8月26日-27日

大會地點：中國 -上海

大會主辦方：上海希為 ECV International

我們將提供：

2天會議同聲傳譯設備

紙質會刊、APP電子語音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

更多本次峰會詳細內容，請登錄官方網站：

http://www.ecvinternational.com/MembershipEconomy&CRM/index.html

聯系人:Ciking Zhao

電話：+86 21 8026 0707-803

郵箱：cikingz@ecvinternational.com

關于ECV International

上海希為（ECV International）是亞洲領先的國際高端商業峰會及活動的主辦和承辦機構，擁有近 200位行業研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業、物聯網、新科技等行業。

我們為超過半數的財富 2,000 強企業提供專業的商業會議及咨詢服務，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業機構及創新企業的決策人參加我們的會議和活動。我們的使命是通過提供專業服務幫助客戶抓住發展機遇、迎接挑戰、實現全球范圍內的可持續發展，進而影響行業格局，引領行業未來。

China Membership Economy and CRM Innovation Summit 2021

In 2021, China took the lead in entering a stable period of the epidemic, and at the same time, new irreversible changes in consumer behavior have occurred. Online has become the general trend, consumption has two levels of differentiation, the circle segmentation is significant, and omni-channels becomes normal. The prosperity of the private domain ecology promotes the development of the “Membership Economy”

In the context of the slowdown in the growth of Internet users and the gradual maturity of platform development, public domain traffic dividends have gradually disappeared, and brands have begun to transform from "traffic" thinking to "retention" thinking, and have started the construction of private domain traffic pools.

Consumer behavior is undergoing a new round of changes, showing a new trend that is different from the past. How brands can better serve consumers and achieve "consumer-centered" puts forward a new test, and how to build and improve a brand's membership system has been become a problem that major brand owners and retailers will face together.

Highlights:

2021 Membership Economy and Private Domain Growth Innovation Insights

Digital Empowers New Power of Consumption and Reconstructs CRM system

Omni-Channel Digitalization Empowers New Growth in Brand Membership

New Opportunities in the Sinking Market in the Era of Member Stock

Consumer-Oriented, How to Build a Digital Membership Operation Platform

Private Domain Traffic Upgrade: User Intelligent Operation and Customer Management 2.0

How to Create a Membership Operation Model Based on Consumers' Personalized Aesthetics and Consumption Preferences

Panel Discussion: New Thoughts on Membership Growth under the Thinking of "Retention"

……

Summit time:Aug. 26-27, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/MembershipEconomy&CRM/index.html

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

最后，記得關注微信公眾號：鎂客網（im2maker），更多干貨在等你！