2021中國化工數字化轉型國際峰會

【關鍵詞】數字化醫療、云端數據、醫患互動、患者管理數據化、藥企、患者社區

移動互聯網在醫患群體中已經成為不可缺少的部分，醫藥企業數字化活動競爭激烈、趨同化出現。隨著「4+7」帶量采購政策加速推進，醫藥企業該如何繼續創新業務模式？如何在 2021 年持續實現商業價值？

《促進健康產業高質量發展行動綱要（2019-2022年）》中同時指出，要積極發展 「互聯網 + 藥品流通 」。 建立互聯網診療處方信息與藥品零售消費信息互聯互通、實時共享的渠道，支持在線開具處方藥品的第三方配送。加快醫藥電商發展，向患者提供 「網訂（藥）店取 」、 「網訂（藥）店送 」等服務。 隨著 「4+7 」帶量采購的推進，院外市場正在成為醫藥企業下一步競逐的重心，因此也將驅動處方品種在零售渠道的發展，長期來看市場潛力巨大。

此次峰會將將采用「線下私享+線上直播」的方式圍繞醫藥企業如何以患者為中心，創新醫患服務, 通過數字營銷和全渠道商務創新，驅動企業數字增長.

會議熱點話題:

數字化環境下醫患一體化的服務模式

基于云端大數據的醫患互動與患者管理解決方案

建立醫藥全渠道商業化平臺，助力藥企應對后“4+7”時代

構建具有差異的全渠道客戶體驗，提升藥企商業價值

如何利用有限的/固定的預算使藥企營收增長最大化

以患者為中心-藥企用戶醫學營銷的數字渠道制勝之道

構建患者社區，實現患者精準教育

……

峰會時間：2021年4月15日-16日

大會地點：中國 -上海

大會主辦方：上海希為 ECV International

主辦方將提供：

2天會議同聲傳譯設備

紙質會刊、APP電子語音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

更多本次峰會詳細內容，請登錄官方網站：

http://www.ecvinternational.com/PharmaDigital/

聯系人:Ciking Zhao

電話：+86 21 8026 0707-803

郵箱：cikingz@ecvinternational.com

關于ECV International

上海希為（ECV International）是亞洲領先的國際高端商業峰會及活動的主辦和承辦機構，擁有近 200位行業研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業、物聯網、新科技等行業。

我們為超過半數的財富 2,000 強企業提供專業的商業會議及咨詢服務，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業機構及創新企業的決策人參加我們的會議和活動。我們的使命是通過提供專業服務幫助客戶抓住發展機遇、迎接挑戰、實現全球范圍內的可持續發展，進而影響行業格局，引領行業未來

China Pharma Digital Marketing and Commercial Innovation Summit 2021

Mobile Internet has become an indispensable part of the doctor and patient groups, and the digital activities of pharma companies are fiercely competitive and convergent. With the acceleration of the "4+7" volume procurement policy, how can pharma companies continue to innovate their business models? How to continue to realize commercial value in 2021?

The "Action Program for Promoting the High-quality Development of the Health Industry (2019-2022)" also pointed out that it is necessary to actively develop the "Internet + drug circulation". Establish a channel for the interconnection and real-time sharing of Internet diagnosis and treatment prescription information and drug retail consumption information to support third-party distribution of online prescription drugs. Accelerate the development of pharma e-commerce and provide patients with services such as "pick-up in online order (pharmaceutical) store" and "delivery in online order (drug) store" to patients. With the advancement of "4+7" volume purchases, the out-of-hospital market is becoming the focus of competition for pharmaceutical companies in the next step. Therefore, it will also drive the development of prescription varieties in retail channels.

This summit will take place both ONLINE and in-personandfocus on how pharma companies can innovate medical services, and drive digital growth of companies through digital marketing and omni-channel business innovation based on “patient centricity”.

Highlights:

Doctor- Patient Integrated Service Model in Digital Environment

Doctor-Patient Interaction and Patient Management Solutions based on Cloud Big Data

Establish a Pharma Omni-channel Commercial Platform to Help Pharma Companies Innovate Commercial Model in post- “4+7” era

“Patient-centered”-How to Success in Digital Channel for Pharma Company Medicine

Marketing

Build a Differentiated Omni-channel Customer Experience to Enhance Pharma Enterprises’ Commercial Value

How to Maximize Revenue Generation with Limited/Fixed Budget for Pharma Companies

Build Patient Communities and Achieve Precise Patient Education

……

Attendees:

President/Vice President/Chief Executive Officer/Chief Operating Officer

CMO/Marketing Vice President/Marketing Director

Chief Digital Officer/CIO /IT Director/ CRM Director/Manager

Head of Digital Transformation/ Head of External Innovation

Clinical Lead

Head of Data Science/Analysis/Head of R&D

Head of Patient Marketing Innovation

……

Time:April 15-16, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

five-star buffet lunch coupons, tea breaks and all refreshments

More details, please visit our official website:

http://www.ecvinternational.com/PharmaDigital/

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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