2021第二屆中國美妝數字創新峰會

關鍵詞：美妝，化妝品，護膚，新消費，她經濟，內容種草，圈層營銷，全域營銷，下沉市場，全渠道增長，顏值經濟，產品研發創新

2021年，中國在疫情常態化的推動下，新模式、新業態、新場景持續發展。新消費重構新市場，新品牌乘勢高速突圍，消費者的購買需求也從產品功能，擴展為對情感和體驗的需求。在消費升級的趨勢下，“網紅直播帶貨”、“KOL測評種草”和“社交電商”等亦成為消費者購買決策的有效推手。如何與新時代消費者建立有效的連接已成為美妝行業各大品牌致勝未來的關鍵。

本次峰會將圍繞“新常態·新消費”、“全域賦能、零售升維”、“國潮新勢力”、“產品研發創新”、“電商直播”、“營銷創新”等熱點話題，與國內外平臺商、咨詢公司、品牌商、零售商、技術服務商等共同探討中國美妝領域數字創新的最佳實踐案例，助力在企業不確定環境中乘風破浪。

熱點議題

新常態·新消費

科技創新賦能品牌全價值鏈

品牌數字化全鏈路營銷

全渠道數字賦能，構建數字化消費體系

探索新興下沉市場

挖掘新消費需求，引領美妝新潮流

營銷新維度，新模式

差異化定制需求，產品創新原動力

峰會時間：2021年10月21日-10月22日

大會地點：中國—上海

大會主辦方：上海希為ECV International

我們將提供

2天會議同聲傳譯設備

紙質會刊、APP電子語音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

更多本次峰會詳細內容，請登錄官方網站：

聯系人: WesWei

電話：+86 21 8026 0707-803

郵箱：marketing@ecvinternational.com

關于ECV International

上海希為（ECV International）是亞洲領先的國際高端商業峰會及活動的主辦和承辦機構，擁有近 200位行業研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業、物聯網、新科技等行業。我們為超過半數的財富 2,000 強企業提供專業的商業會議及咨詢服務，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業機構及創新企業的決策人參加我們的會議和活動。我們的使命是通過提供專業服務幫助客戶抓住發展機遇、迎接挑戰、實現全球范圍內的可持續發展，進而影響行業格局，引領行業未來。

The 2ndChina Beauty Digital Innovation Summit 2021

Key Words:Product R&D Innovation,Appearance Economy,Omnichannel Growth,Sinking Market, Uni-marketing,Circle-based Marketing,Content Seeding, She Economy,Beauty,Cosmetics,Skin Care, New Consumption

In 2021, in the case of regular epidemic prevention and control, China made continuous efforts to promote the development of new patterns, new business formats and new scenarios. New consumption reconstructed new market. And new brands rode on the momentum to make breakthroughs. The consumption demands also expanded from function-oriented to emotion-oriented and experience-oriented. With consumption upgrade, “e-commerce live streaming”, “KOL evaluation and recommendation” and “social network-based e-commerce” have effectively influenced consumers’ decision-making. How to build up effective connections with consumers has become a critical factor of the success in the new era for brands in beauty product industry.

This summit will focus on hot topics such as “New Normal -New Consumption”, “Uni Empowerment, Ascending Dimensions Transform in the Retails Industry”, “New Power of China-Chic”, “Product R&D Innovation”, “e-commerce live broadcast” and “marketing innovation”. Domestic and international platform providers, consulting companies, brands, retailers and technology service providers will discuss the best practices of digital innovation in China’s beauty product industry for the purpose of helping enterprises to ride the wave of uncertainty in the business environment.

Hot Topics

New Normal----New Consumption

Technological Innovation Empowers the Full Value Chain of the Brand

Digital Full Chain Marketing of Brands

Omni-channel Digital Empowerment, Build Digital Consumption System

Explore the Emerging Sinking Market

Broaden New Consumption Scenarios and Drive Omnichannel Growth of the Brand

New Dimensions of Beauty Products Marketing, New Mode of Marketing

Differentiated Customization and the Driving Force of Product Innovation

Summit time: Oct. 21-22, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation device for 2-day conference

Brochure, recording materials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

Contact Us:WesWei

Tel: +86 21 8026 0707-803

E-Mail: marketing@ecvinternational.com

About ECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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